We will not sell, rent, or share your mobile phone number or your SMS opt-in consent with any third parties or affiliates for their marketing or promotional purposes.

What this policy covers

This policy explains how Blake collects and uses your mobile phone number when you sign up to receive text messages from us, including promotions, new arrivals, event invitations, and loyalty updates.

Information we collect

When you opt in to our text messages, we collect your mobile phone number, the date and method of your opt-in, and a record of the messages we send you and any replies you send.

How we use it

To send you the text messages you agreed to receive.

To respond to your questions and requests.

To keep a record of your consent and honor opt-out requests.

Who we share it with

Text messaging originator opt-in data and consent will not be shared with any third parties. The only exception is the service providers that deliver our messages on our behalf, such as our SMS and loyalty platform and wireless carriers. They may use your number only to send our messages, and they may not use it for any other purpose. We may also disclose information when required by law.

Message frequency and costs

Message frequency varies. Message and data rates may apply depending on your mobile plan. Carriers are not liable for delayed or undelivered messages.

How to opt out or get help

Reply STOP to any message to unsubscribe. You will receive one final message confirming you have been removed, and no further texts will be sent. Reply HELP for assistance. Opting in to texts is never a condition of purchase.

How we protect your information

We use reasonable administrative and technical safeguards to protect your phone number and consent records from unauthorized access or disclosure.

Changes to this policy

We may update this policy from time to time. 

Last revised on October 8, 2026.